How to Get Over Your Fear of Starting an Email List

 Email lists, we all know we should have one and yet there is so much resistance to starting or maintaining one.

Email lists, we all know we should have one and yet there is so much resistance to starting or maintaining one.

Email List Fears

Maybe this sounds familiar to you:

  • I don’t know what to say
  • No one wants to hear what I have to say
  • Getting it set up is so confusing
  • I don’t know what to use for an opt-in/content upgrade
  • No one will think my opt-in/content upgrade is valuable
  • My opt-in/content upgrade doesn’t look pretty
  • I know I should, but I just don’t have time
  • My list won’t be big enough
  • I don’t want to talk to no-one
  • What if everyone unsubscribes

I’m guessing at least one of these sounds familiar in some way, trust me, I have heard most of these comments from clients entrepreneur friends. Plus, sometimes I feel exactly the same way! At the end of the day, email lists are valuable and we can’t let our fears hold us back from going a list of interested potential customers.

Email Lists are Valuable

Just you need a little reminder -- email lists are valuable because you own the access to the subscribers.

With an email list you're not relying on algorithms to deliver your message. You are sending your words directly into your subscribers inboxes and this gives you the best chance of converting them into customers.  

It’s scary, I get it, I’ve been there too. Unfortunately, if you want to be a business owner then you’re just going to have to get over it #toughlove.

So what are the next steps? Just start.

  1. Pick a software and create an account- Mailchimp, MailerLite, ConvertKit, Active Campaign are all popular choices. I would suggest choosing a free software like Mailchimp or MailerLite while you are just getting started. Once you start making sales from your email list then you can upgrade to a paid software.

  2. Put together a simple checklist as your opt-in (here’s a list of 175 opt-in ideas).

    1. The easiest way is to type this out in Google Docs or Word and PDF the file

    2. Or use a simple Canva template to make it more pretty

  3. Create the sign-up form. Keep it simple by just asking for First Name, Last Name and Email Address.

  4. Send your opt-in:

    1. Either create a page on your website that has the opt-in download and redirect subscribers to this page once they have completed the form.

    2. Or set up an automation, so that an email is automatically sent when someone subscribes to your list.

  5. Write a blog post that relates to your opt-in

    1. In your blog post lead the reader to download the opt-in

  6. Pin an image of the blog post with the opt-in to drive traffic to this page and to your email list

The easiest way to start: keep it simple. Just start that darn list and you will be surprised how it organically grows.

Don’t worry about the numbers

We are all obsessed with growing our numbers, we want to reach 10k on Instagram and we feel like numbers are just as important with email lists. Here’s the thing, yeah numbers can be important, but there is so much value in being able to communicate with 1-10 interested potential customers?

Do you speak directly to 10 potential customers on a weekly basis? Probably not. Just forget about the numbers and focus on serving those people (even if it’s just a few of them) well.

What if they all unsubscribe?

Great! They weren’t a good fit for your business. I know the dreaded unsubscribe can be a hit to your ego and your inner critic will probably remind you that you shouldn’t have started an email list because of an unsubscribe.

Forget about the unsubscribes, don’t worry about it. I’m sure you have unsubscribed from several email lists in your lifetime and I’m going to guess you didn’t unsubscribe maliciously. The content just wasn’t for you. Same with the unsubscribes on your list. Focus on serving those who stick around really well and be thankful that those who aren’t interested unsubscribe.

Because at some point you are going to be paying an email service for each email address you have on your list and do really want to pay for someone who isn’t interested in your business? Probably not.

Moral of the story -- stop being controlled by the fear and just start. You don’t have to be perfect at first, in fact you probably won’t be, but you will learn and get better. However, you will not get better if you don’t start.

What’s been stopping you from starting your email list? Let me know in the comments!