2018: A Year in Review
So I am a few days late to the ‘in review’ posts, but often find myself remerging into the world on January 2nd or 3rd and it’s like the fog of the busy holiday season has cleared and I can finally see the year ahead.
Before looking ahead, I thought it might be nice to recap the last year. Just to make it official you know?
While all years are full of their very own ups and downs, fortunately 2018 was full of more of the up variety.
I started off 2018 working with the lovely Jen from Lemonade Bungalow on her marketing and we had accountability sessions every month which was wonderful. We indulged our inner foodies by meeting up for our accountability sessions at local restaurants and cafes, including ice cream at Parlour, coffee at Bean Scene and patio drinks at Oak + Cru.
In April I joined the Brand Strategy School with B is for Bonnie Design and walked through Bonnie’s six week program. The heart of this program was showing you how to dig into your clients core values and their why, then designing and marketing their business from this perspective.
In June we launched the website for Okanagan Pile Driving after working on their logo last year. It was fun change to work on a Squarespace website again, since it has been more than a few years since I offered websites as a service at Larch & Lake. Since Nadine & Chris are my neighbours, most of our meetings were held on the patio with a glass of wine which made the whole project even better!
Also, in June my article Quieting Your Inner Critic was published on Wildfire Women. Then Brittney and I hosted an Instagram live with the community on the same topic. The chance to share my thoughts on this platform was a complete pinch me moment! Thank you Brittany of Wildfire Women for starting this amazing community of women. I can’t wait to continue to share more with the Wildfire Women community in 2019!
Between June and July I had a few quotes published in articles online, all through the magic of responding to HARO (Help a Reporter Out) email requests. It really is possible to get free press! Saying that I should probably write a blog post on how to do exactly this soon.
Fit Small Business “Top 25 Blogging Tips from the Pros”
Business News Daily “Facebook vs. Instagram Stories: What’s Best for your Business”
In July we had a staycation here in the beautiful Okanagan and we took a 3 night sailing trip on our sailboat. Which was stressful, fun and cold all at the same time. (Excuse the blurry iPhone photo below).
Prior to the trip I bought a Cricut machine and started to brand everything on our boat with Tails & Sails logo I designed. And since then have used the Cricut to address envelopes, create cards, Christmas Tree Ornaments and more. You check out some of my SVG files for use on your Cricut or cutting machine in my Etsy Shop.
In September I started working with Shannon from Dollar Dame Coaching on some exciting things she has coming in 2019. One of the many things I learned specifically from Shannon is how important it is to be aware of your money! Don’t let yourself feel intimidated by finances and investing. You are smart and capable of learning about $$.
In October Larch & Lake celebrated 1 year of being an official incorporated business. You can read more of my thoughts on that here.
Also, in October I had the opportunity to get a few new headshots with the amazing Kelly Funk Photography. Kelly is amazing at making you feel comfortable in front of the camera. Kelly took headshots for my works’s staff and board of directors. Every single person commented on how personable Kelly was and how happy they were with their photos.
At the November Tuesdays Together Meetup, which I co-lead with Jen of Lemonade Bungalow, we discussed philanthropy and at that meeting I decided I would like to incorporate more giving back into my business model. More on this to come in 2019!
December was busy with personal trips and social events almost every single day. But the last two weeks were relaxing and easy going! It was the perfect way to finish off the year.
And just like that another year is in the books! Thank you for following along for another year. All the best for you and your business in 2019!