Setting Up an Email Opt-In Form on your Website
After last week’s blog post, 175 Email Opt-In Ideas, I hope you have a few lead magnets that you can use to grow your email list. Now, it is time to work on how you are going to collect those email addresses.
I personally use Mailchimp, I like that your first 1000 email subscribers are free, it gives you a good start to growing your email list. Once you have 1000 subscribers I would look at investing in ConvertKit which has more options for segmentation. But honestly, Mailchimp is a good place to start.
Mailchimp has a few different options for subscribing to your email list. You can create a landing page or you can create a custom signup form. Each has a unique purpose.
We are going to look at both options today.
Setting up Landing Page Opt-In
You can use a landing page when you are directing traffic to a specific offer because a landing page has less information and fewer distractions they convert more than sending traffic to a regular page on your website.
Follow Mailchimps instructions on how to create a landing page
Landing Page Opt-In Examples
Tips for Landing Page
Keep it short and simple - The idea is to only have information on the landing page that will convert (get the person to click sign up)
Emphasis the value of your opt-in
Only ask for the information you really need. In most cases, first name and email address should be enough
Use a unique call to action instead of “signup” or “submit”
Make sure the call to action looks like a button
Make it obvious what the user has to do to sign up
Try not to use outbound links, you want to keep the user on this page
Whichever platform you use, make sure you can track it! So you can fix what isn’t working
Setting up a Custom Sign Up Form
You can use a custom signup form as a popup on your website, embedded within blog posts or in the side column of your blog, etc. The custom signup form is a good way to present your content upgrades from blog posts.
Follow Mailchimps instructions on how to create signup forms
Embedded Sign Up Form Examples
Tips for Custom Sign Up Forms
Popup forms may be annoying, but they work. Don’t be afraid to use them!
- Add signup forms in different locations on your website, monitor to see which locations and which offers are converting the best
- Ask for email address and first name