175 Email Opt-In Ideas

Specific ideas for email opt-ins for photographers, wedding professionals, designers, shop owners, interior designers, bloggers and business coaches.

Growing your email list is one of the most important things you can do in your business and one of the trends in Marketing for 2018. Why? Because your email list is a medium that you own. You are not relying on social media and you are not at the mercy of any algorithms. You’re email lands directly in someone’s email box! This is why Email Marketing should be part of your Marketing Strategy and Marketing Plan.

I often hear from clients that they know an email list is important, but they don’t know what a good opt-in would be and that they don’t know what to send people (don’t worry this is coming up in another blog post). 

Let’s start with the basics, a great idea for an email opt-in. The first 55 ideas are generic and ready for you to put your unique spin on them. The next ideas are specific for different industries like photographers, wedding professionals, designers, shop owners, interior designers, bloggers and business coaches. 

Say Hey Girl to Your New Subscribers!

5 Part Email List Welcome Series SWIPE File. Copy and paste into your own email welcome series.

PS - Looking for a great resource for content upgrade design and Canva templates, check out Basil & Bark


  1. Quiz - {How to get a Quiz Opt-In, it's not as hard as you think}

  2. Free Webinar

  3. Tutorial

  4. Cheat Sheet

  5. Case Study

  6. 5 Quick Fixes for _________

  7. eBook

  8. Beginners guide to _________

  9. Content upgrades based on your blog posts

  10. Toolkit

  11. Resource list

  12. Printable Planner

  13. Prompts

  14. Audio Book

  15. Access to Library of Resources

  16. Challenge

  17. Facebook Group

  18. Membership Site

  19. Free Trial

  20. Waiting List

  21. Chapters from a Paid Book

  22. Swipe Files

  23. Email Subject Line Swipe File

  24. Seasonal Email Subject Lines Swipe File

  25. Client Response Template Email

  26. Email Course

  27. Mini-Course

  28. Masterclass Webinar

  29. Audio Course

  30. Worksheet/Workbook

  31. List of your favourites

  32. Action Plan

  33. Tip sheet

  34. Free guide

  35. Business plan workbook

  36. Social Media Planner

  37. Coffee Chats

  38. Schedule

  39. Assessment

  40. Waitlist

  41. Monthly Newsletter

  42. Web App

  43. App

  44. Gated Content

  45. Online Summit Tickets

  46. In Person Event Tickets

  47. Survey Results

  48. Roundup

  49. Giveaway

  50. Free Quote

  51. An interview with someone influential

  52. Q&A Session with you

  53. Pocket Guide

  54. Online tool that requires registration

  55. Email Series Challenge

Wedding Professionals

  1. Budget Templates

  2. Timeline Samples

  3. Wedding Budgets

  4. Wedding Registry Guide

  5. List of Essentials

  6. Day of Wedding Checklist

  7. Wedding Planning Checklist

  8. Honeymoon packing list

  9. Favourite Wedding Day Photo Shot List

  10. Vow Worksheet

  11. Wedding Gift Tracker

  12. Best Wedding Planning Apps

  13. Styled Shoot Tips

  14. Wedding Etiquette Tips

  15. Wedding Tradition Checklists


  1. Pre-Photo Session Checklist

  2. Stock photos Freebies

  3. Pre-sets Freebies

  4. Photoshop/Illustrator brush sets

  5. Guide to Taking Instagram photos

  6. How to prep for your photoshoot

  7. Tips for taking _______ Pictures

  8. Christmas Card Template (insert family photo)

  9. Birthday Card Template (insert photo)

  10. Posing Secrets

  11. Make-up tips for Photography Session

  12. Clothing Selection tips for Family Photography Session

  13. Flatlay Styling Tips

  14. Tips to improve your photography session experience

  15. Favourite Wedding Shotlist

Branding/Graphic Design/Web Design

  1. Business card template

  2. Phone Background

  3. Desktop Background

  4. Free Print

  5. Instagram Story Templates

  6. Website Audit Template

  7. Social Media Audit

  8. Google Analytics Dashboad Download

  9. Calligraphy Tutorial

  10. Inspiration File

  11. Inspirational Quote Prints

  12. Branding Challenge

  13. Website Launch Checklist

  14. Brand Messaging Workbook

  15. Welcome Guide Template


  1. Blog post prompts

  2. Sales Script

  3. Email Proposal Template

  4. Business Budget

  5. Plan your marketing worksheet

  6. Business Plan Template

  7. Marketing Plan Template

  8. Productivity Challenge

  9. Social Media Planning Workbook/Template

  10. Social Media Swipe Captions

  11. Tips to Improve your Instagram

  12. Ideal Client Workbook

  13. Hashtag Guide

  14. Tips for Converting Clients off Social Media

  15. Email Subject Lines that Convert

Shop Owners

  1. Discount (available for a certain time period)

  2. Coupon Code (available for certain products)

  3. Catalogue of Products

  4. Free Shipping

  5. Free Samples

  6. Early Access to a Sale

  7. Product Pre-Launches

  8. Birthday Discount

  9. Gift with Purchase

  10. How to use your product guides

  11. Seasonal Trend Guide

  12. Monthly Give Away

  13. Tips that relate to your product

  14. Exclusive Products

  15. How to use your product


  1. Recipe

  2. Workout Calendar

  3. Meal Plan

  4. Free Workout Routine

  5. Morning & Night Routine

  6. Style Guide

  7. Special Deals

  8. Exercise Guides

  9. Travel Guides

  10. Carry On Packing Lists

  11. eCookbook

  12. Clean Eating Grocery Shopping List

  13. Travel Guides

  14. Wardrobe Planner

  15. Travel Packing Checklist

Interior Design/Organization

  1. Kitchen Design Layouts

  2. How to organize your __________ (desk, files, jewelry)

  3. Checklist for cleaning out your closet

  4. Tips for Styling _________

  5. Seasonal Cleaning Lists

  6. #BossLady tips for your workspace

  7. Quiz -> Best paint colors for your personality

  8. How to style your bed

  9. Best for your design style

  10. DIY Tutorial

  11. Ethically Sourced Furniture Cheatsheet

  12. Seasonal Decorating Checklists

  13. Gallery Wall Templates

  14. Purge your House Challenge

  15. Organization Label Printable

Business Coaches

  1. Goal Setting Guide

  2. New Habit Challenge

  3. Tips to Destress your Life

  4. Time Management Tips

  5. Tips to Organize your Business

  6. DIY Coaching Series

  7. Weekly Tips

  8. Creative Prompts

  9. Actionable Steps to increase your Business

  10. Charge What you are Worth Worksheet

  11. Business Planning Workbook

  12. Email Course

  13. Productivity Cheat sheet

  14. Business Roadmap

  15. Facebook Group Access

Once you have an idea for your email opt-in, then read the next blog post in this series on Setting up an Email Opt-In Form on your website.

Do you some good ideas to get your email opt-in started? Let me know your ideas in the comments!