Review - 3 Popular Instagram Scheduling Apps

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We all know Instagram is where it is at these days. Curating beautiful photos, captivating captions and remembering to post is HARD! We are all busy entrepreneurs and getting a little a help is greatly appreciated. Thank goodness for Instagram Scheduling Apps. I tried out 3 popular apps, using the free plan, these are the results. 

 

 


Later

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Later, their website says they are "the simpler way to manage your visual content campaigns". There is a free plan, the paid plans start at $9/month and go to $49/month. 

PROS

  • The free plan is quite comprehensive and includes 30 Instagram posts per month (pretty much 1 per day)
  • Has desktop platform. I love typing out captions on the computer instead of my phone! This is the main reason why I use a scheduler. 
  • You can upload as many photos as you want to the media library (there is a size restriction, photos need to be less than 5mb)
  • You can crop the photo directly in the Later App, which is convenient if you are making multiple posts out of the same image
  • The 'preview' view is really great and it lets you rearrange directly in the preview. So you really curate a beautiful Instagram feed
  • Easy to save photo crop and caption from desktop and open on your phone to post

CONS

  • The design is not quite as beautiful as the other options (although really this is just a personal preference)
  • As of April 2017 there is no analytics built in

 

Planoly

Planoly says they are a "visual planning and marketing solution". They have a free plan which allows for 30 Instagram posts per month, the paid plans start at $7/month and go to $149/month.

PROS

  • Free plan allows for 30 posts per month
  • There is a desktop platform, so you can type out your captions on a real keyboard
  • Visually Planoly is quite beautiful, I love the blush colour palate
  • The analytics are integrated into the monthly view, so you can see the likes and comments on each post
  • Media is organized into Unsceduled, Scheduled and All. This layout took me a little white to get used to, but once I understood having all the media on one tab worked fine
  • You can manage all your likes and comments from within the Planoly app 

CONS

  • You can't drag and drop schedule like Later
  • The caption portion of each photo is pre-filled with "Sent via @planoly #planoly". I found this annoying to delete every. single. time. 
  • There is an upload limit of 30 images per month. Which is fine for maintaining your account, but when just starting out I wanted to upload more. 

PLANN

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PLANN says you can "PLANN a follow worthy feed with our visual planner + scheduler app for Instagram." Their free plan is very limited, only 10 posts per month limited, but their paid plans start at $3 which allows for unlimited posts for 1 account. 

PROS

  • Paid plans starts at a VERY reasonable price
  • There is a really good tutorial when you first login to the app
  • The field to type your caption is clean and leaves room for multiple lines. I don't mind it, although I would prefer to type on a computer
  • There is minimal buttons on the app, so it is easy to learn (plus buttons are large and easy to touch with your finger)
  • There are Instagram tips built into the app, like "we recommend hashtag to comment

CONS

  • Free plan is very limited, which is disappointing. *There is a 5 day free trial when you first sign up though. 
  • There is no desktop app, super disappointing
  • Uploaded photos are mixed into feed displayed, so you need to upload in the order you want them to be seen
  • No drag and drop to rearrange scheduled posts

My pick?

 

After testing all the options, I am staying with Planoly and Later is a close second. I really love the aesthetics of Planoly and that you can see the engagement on each post in calendar. If Later gets more analytics, a feature they say is coming, I might consider switching to their platform. I liked the look of PLANN and the low entry point for their paid plans, but I really am looking for a scheduler where I can start on my computer and then just publish to Instagram on my phone. 

What Instagram scheduling app do you use? What is your favourite feature?