3 Tips to Evaluate Campaign Effectiveness
The struggle is real... getting your content in front of your potential and current clients is tough! Everyone has full inboxes and a million things competing for their attention. We have to continue to produce quality content, but we NEED to evaluate how effective the delivery methods are.
Use trackable links for EVERYTHING! Use Google's Campaign Builder to ensure that you can monitor success in Google Analytics.
Monitor your traffic sources and focus your attention there! Is there a website or blog post that is sending traffic your way?
- Make sure that it has the correct and best information. Don't be afraid to reach out to have information updated.
- Brainstorm ways to maximize this traffic (think discount codes, design opt-ins directly for this market)
Have Google Analytics send reports direct to your inbox, there is a better chance you will look at the numbers when it is sitting right in front of you. I have some reports sent on a weekly basis and at the end of the month when I analyze all my metrics.
- Have the report on the screen
- Click the Email button
- Type the email address you would like the report to send to
- Type a subject line that will get your attention
- Select frequency (for example every Friday, on the 30th day of every month)
- Click send
Do you actually check your analytics every month? Are you monitoring your month over month success?
Call me old fashion, social media grandma or just holding onto the past, but I still love posting to the Instagram feed! I understand that people are spending more and more time in Instagram stories instead of scrolling the feed. But there is something I find so satisfying in curating and writing content for my feed.
You put your unique content out there and then you hear crickets. I’ve seen and heard this sentiment from big names in the creative industry and the new faces alike. It is extremely disheartening and discouraging to put your heart and soul into content and feel like it is falling on deaf ears.
One of the best days in my business was investing in Dubsado, a CRM which tracks, automates and handles #allthethings. Immediately after clicking ‘purchase’ I felt the overwhelm.
I always looked at a quiz opt-in as something that was complicated, was going to take up too much time and just plain overwhelming. But seriously, setting up a quiz for my website was so much easier than I expected and I’m really excited to see people start to use it!
Your brand messaging is who you are, what you offer, why it adds value to your clients. The messaging uses words and phrases that connect with your ideal client, so they understand that you are speaking directly to them.
When people believe in the why behind your brand, they identify with your purpose and they desire to be apart of it.
I’m really glad you have started your email list and you have an opt-in, seriously you’re doing great! Now, the next thing you need to do is nurture your subscribers and introducing them to your brand.
Email lists, we all know we should have one and yet there is so much resistance to starting or maintaining one.