3 Tips to Evaluate Campaign Effectiveness
The struggle is real... getting your content in front of your potential and current clients is tough! Everyone has full inboxes and a million things competing for their attention. We have to continue to produce quality content, but we NEED to evaluate how effective the delivery methods are.
Use trackable links for EVERYTHING! Use Google's Campaign Builder to ensure that you can monitor success in Google Analytics.
Monitor your traffic sources and focus your attention there! Is there a website or blog post that is sending traffic your way?
- Make sure that it has the correct and best information. Don't be afraid to reach out to have information updated.
- Brainstorm ways to maximize this traffic (think discount codes, design opt-ins directly for this market)
Have Google Analytics send reports direct to your inbox, there is a better chance you will look at the numbers when it is sitting right in front of you. I have some reports sent on a weekly basis and at the end of the month when I analyze all my metrics.
- Have the report on the screen
- Click the Email button
- Type the email address you would like the report to send to
- Type a subject line that will get your attention
- Select frequency (for example every Friday, on the 30th day of every month)
- Click send
Do you actually check your analytics every month? Are you monitoring your month over month success?
Your brand messaging is who you are, what you offer, why it adds value to your clients. The messaging uses words and phrases that connect with your ideal client, so they understand that you are speaking directly to them.
When people believe in the why behind your brand, they identify with your purpose and they desire to be apart of it.
I’m really glad you have started your email list and you have an opt-in, seriously you’re doing great! Now, the next thing you need to do is nurture your subscribers and introducing them to your brand.
Email lists, we all know we should have one and yet there is so much resistance to starting or maintaining one.
You have the email opt-in, but now you need to start collecting those emails. There are several ways you can do this, let's look at them further.
Specific email opt-in ideas for photographers, wedding professionals, designers, shop owners, interior designers, bloggers and business coaches.
This year I am putting a little more thought and strategy into my reading list. I am going to cover some business topics, but a lot of personal growth books. I am excited! Are you going read along with me?
The research is in, I read dozens of articles on 2018 Marketing Trends and picked out the best ones for you to implement this year!
This is the process I use for every single blog post, it has helped me go from staring at a blinking cursor on my computer screen to writing and posting content on a weekly basis.
Creating content doesn’t have to be hard, in this post I am going to show you how you can plan out a whole year of content in a few hours!