3 Tips to Evaluate Campaign Effectiveness
The struggle is real... getting your content in front of your potential and current clients is tough! Everyone has full inboxes and a million things competing for their attention. We have to continue to produce quality content, but we NEED to evaluate how effective the delivery methods are.
Use trackable links for EVERYTHING! Use Google's Campaign Builder to ensure that you can monitor success in Google Analytics.
Monitor your traffic sources and focus your attention there! Is there a website or blog post that is sending traffic your way?
- Make sure that it has the correct and best information. Don't be afraid to reach out to have information updated.
- Brainstorm ways to maximize this traffic (think discount codes, design opt-ins directly for this market)
Have Google Analytics send reports direct to your inbox, there is a better chance you will look at the numbers when it is sitting right in front of you. I have some reports sent on a weekly basis and at the end of the month when I analyze all my metrics.
- Have the report on the screen
- Click the Email button
- Type the email address you would like the report to send to
- Type a subject line that will get your attention
- Select frequency (for example every Friday, on the 30th day of every month)
- Click send
Do you actually check your analytics every month? Are you monitoring your month over month success?
You have the email opt-in, but now you need to start collecting those emails. There are several ways you can do this, let's look at them further.
Specific email opt-in ideas for photographers, wedding professionals, designers, shop owners, interior designers, bloggers and business coaches.
This year I am putting a little more thought and strategy into my reading list. I am going to cover some business topics, but a lot of personal growth books. I am excited! Are you going read along with me?
The research is in, I read dozens of articles on 2018 Marketing Trends and picked out the best ones for you to implement this year!
This is the process I use for every single blog post, it has helped me go from staring at a blinking cursor on my computer screen to writing and posting content on a weekly basis.
Creating content doesn’t have to be hard, in this post I am going to show you how you can plan out a whole year of content in a few hours!
Check out my featured interview, I’m talking about my favourite tools for business and making time for your #sidehustle.
Your business needs a marketing plan to help you find and keep customers, think of your marketing plan as the roadmap for growing your business.
For the last couple of weeks I have been asking entrepreneurs what the #1 strategy they used to grow their business in 2017 was, basically the thing that grew their business the most. These are the results!
Having a marketing strategy will set the foundation for your marketing plan and the marketing plan will help you focus your time and efforts on specific avenues instead of taking a “spray and pray” approach to promoting your business.