How to: Actually Write your Blog Content
If you read last week’s blog post on How to Theme your Year then you have 52 topics lined up for the year ahead. Now you actually have to write out the posts. It doesn’t take as long as you think it does and once you start writing content on a consistent basis it will become easier. Content marketing continues to be one of the best ways to market your business, want proof? Read more about my top 3 2018 Marketing Trends
This is the process I use for every single blog post, it has helped me go from staring at a blinking cursor on my computer screen to writing and posting content on a weekly basis. Writing content is part of my overall Marketing Strategy, so I need an effective way to actually GET IT DONE! My goal for 2018 is to have content prepared for each quarter and so far this process is helping me achieve that goal!
Okay, let’s do this! Grab a scrap piece of paper and open a blank document on your computer. We are going to write a blog post together! :)
BLOCK OFF A FEW HOURS
Writing your blog content doesn’t have to take forever, but it will take some time. Give yourself a few hours to research, write and upload your content. The more you create content, the faster the process will become. Please don't be intimidated by the time, so many people I speak with think writing a blog post will take a long time, then they get overwhelmed and never actually write anything.
USE YOUR YEAR OF THEMED CONTENT
Look at your year of themed content and pick the topic you are going to write. Simple as that.
Now, get out a scrap piece of paper and a pencil (or pen if you prefer). Write the topic on the top of the page and brainstorm content that you can include.
- Research definitions
- Write out the steps (if you are doing a how-to)
- Brainstorm the questions you want to answer
- then answers the questions
I find that one 8.5x11 piece of paper with notes on it, usually is enough brainstorming for me to write a blog post with.
Once you have brainstormed your blog post, start to underline keywords. You are going to include these words and similar words in your blog post so you can increase your ranking in search engines.
You can use MOZ Keyword Explorer, to look up your keywords. This tool will show you how often the keyword is being searched for. One statistic to pay attention to is the difficulty, this means how difficult it is to rank for it. If you are just starting out, try to select keywords that are easier to rank for.
OPEN NEW DOCUMENT
Now open a word processor like Google Docs or Word and save a file with the title of your blog post. I prefer writing all my blog posts in a word processor and then copying over to my blog, instead of writing in the blog platform itself.
WRITE OUT INTRO/CONCLUSION/PARAGRAPH TOPICS
In your document type out INTRO and CONCLUSION, and then type the topic for each of your paragraphs. Yes, this is just like how you were taught to write an essay in school.
Make sure your paragraphs are related to your keywords and keep them simple. Statistics show that most people are just skimming your blog post anyway, so write short paragraphs that are separated by easy to read headings.
FILL IN THE TOPICS
You have your topics written out on separate lines, now just start expanding on each of the topics. I usually start with writing the topics, then write the conclusion, and then write the introduction last.
Don’t worry about your writing being perfect, instead get your thoughts onto the page. A popular quote about writing says “you can fix a first draft, but you can’t fix a blank page”.
Tip: I always link everything while I am writing. I find if I wait until later, then I will probably forget to actually link it.
CREATE A GRAPHIC
Once you have written your blog post, change gears and create a graphic for your post. I have a blog post template saved in illustrator, so for each blog post I just add a new image, type in the title and click save.
I like to come back to a blog post later and edit. I will re-read the post, delete sentences that don’t provide value, explain some topics better and check for spelling/grammar.
LOAD GRAPHIC AND CONTENT INTO YOUR BLOG PROGRAM
Now once you are happy with the writing, load the content and graphic into your blog platform (I use and love Squarespace). Make sure that everything is linked, add social media blocks and write a call to action at the bottom of your post.
Once you have written, loaded and finalized your blog post it is time to schedule it. Using your 2018 Themed year or Content Planner schedule the post to go live. Yay!
ADD TO SOCIAL MEDIA
Now, in order to get the most mileage out of this blog post you need to make sure you get it out to your audience. I like to pull a few quotes from the blog post and schedule into my instagram feed (I use Later).
Don't forget to publish your image to your Pinterest account! If you use a Pinterst scheduling tool, like Tailwind, don't forget to add the pin to your tribes!
Yay! If you have been following along then I hope you have written at least one blog post already. Continue to schedule time and follow this process. It really is easier than you think.
Let me know if the comments below what blog post you are currently working on. I want to cheer you on!