Using Pinterest and Tailwind Strategically
The number one thing I love about using Tailwind for Pinterest is how simple it is, I can spend 30 minutes to an hour once a month and still see benefits. Tailwind operates pretty much autopilot. Which is awesome in a world of more things to do.
Here’s the thing, for me, using Pinterest strategically is not about growing my following on Pinterest or increasing the monthly views on my profile. My main goal of Pinterest and Tailwind is to drive traffic back to my website. Because eyes on my website means more opportunities to make a sale, get an inquiry and book my services.
Here are a few tips so you can start using Pinterest more strategically!
Create multiple graphics for each blog post
Don’t just rely on one graphics per blog post, use a few cohesive templates and change up the words on each of them. Different images are going to appeal to different people, so you increase your odds of getting your blog post pinned and viewed when you have a few different styles.
A great source for Canva and Photoshop Pinterest templates is Basil & Bark
I upload each blog post graphic to Tailwind and post into the Larch & Lake Blog board on my own profile and then add pin to the Tailwind Tribes I am apart of (more on that later).
Make sure your Pin image has a description
Have you ever tried to pin something from someone’s website and there is no information in the Pin Description so Pinterest won’t let you pin it? Yeah? Avoid this at all costs! As soon as I have to type in a description I lose interest and don’t pin the image.
In Squarespace, to get a pin description you need to do the following:
Insert your image into the post
In the caption box underneath the image that says “Write here”
Add the description of the blog post
Include Hashtags and Keywords
Change to Do Not Display Caption in the design tab of your image
Add Your Pins to Tribes
The best way to get your pins seen and pinned is to add them to Tailwind Tribes.
“Tailwind Tribes is a tool that enables you to meet and grow with other marketers. You will be able to add your own content to a Tribe and have others view, schedule and share your content to their own audience. This is so helpful because not only are you sharing your own content, but you are leveraging the collectively large audience of your peers.” Tailwind
This is the best feature of Tailwind and it will ensure that your pins are seen and traffic is directed back to your website.
Once you add your pins to Tribes monitor how successful they are by using Insights. It is always important to know what is working and what isn’t. If the design of pin is causing it to not get repinned it’s better for you to know and change the style instead of wasting your precious time creating graphics that aren’t converting.
Another easy way to tell what pins are working is to look at Your shared content in a Tribe. Look for the following:
Is a certain pin design get more pins another
Is there a blog topic/theme that is pinned more in this tribe
What pin has the highest number of re-pins -> create a new post on this topic
In the image below, you can see how the blog post “How to Setup your Email Opt-In with Mailchimp” has the highest number of repins. Now that I know that, I should be creating more blog posts similar to this topic.
It’s also important to know which blog posts are actually driving the most traffic to your website. Just because the post has been pinned, doesn’t mean that people are following the link back to your website (which is our overall goal).
In your Google Analytics account, look up the top viewed landing pages on your website for the past year. Not sure how to do that? Install my Google Analytics Dashboard to your account. This stat is in the bottom left corner.
For me, the blog post “How to Setup your Email Opt-In” had 238 re-pins on Pinterest and it drove 71 unique visits to my website. Which is a 29% conversion rate.
Similarly, the post “175 Email Opt-In Ideas” was re-pinned 42 times and had 17 unique visits from Pinterest. Which is a 40% conversion rate.
For me, it’s not enough to have lots of repins on Pinterest/Tailwind. The goal is to get visitors to my website and even though you received a lot of repins it doesn’t mean you are getting the traffic.
Using Pinterest and Tailwind strategically means looking at your insights and analytics and using that information to drive your content. Because at the end of the day, do you want to be spending time on blog posts that are not helping to drive content to your website? Probably not.